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José Francisco Garcia bid to boost the brand 'Footwear Caravaca' as a product of the highest quality and innovation (14/03/2015)

He claims that "we have all the necessary ingredients for this sector is one of the greatest exponents of our local, regional and national industrial activity"

To improve training, announces that it will submit a project financed with European funds for the improvement of certain professional categories funds and has requested a dual FP module specific to this occupational field

The footwear industry in Caravaca de la Cruz has undergone a major transformation in recent years, primarily through innovation in design and production

The Popular Party candidate for mayor of Caravaca, José Francisco Garcia, said today that Caravaca "should aim to be quality footwear brand in Spain and throughout the world, for the important commitment made by innovation and internationalization" .

The popular candidate met with representatives of the traditional industry of the town, though, "in constant dynamism and growth and great economic potential," said Garcia.

The meeting was attended Juan Hernández, Minister of Industry and Energy of the regional PP.

"The footwear industry in Caravaca de la Cruz has undergone a major transformation in recent years, primarily through innovation in design and production, with strong investments in branding and advertising," said José Francisco, who believes that "these achievements should result in the creation of stable employment and quality. "

To do this in yesterday's meeting, it became clear that this business sector should have maximum support from local and regional administration, "as has been done over the years", while he noted that "Now we must lay much more in the promotion of export activity, attendance at fairs and training to address specific deficiencies in some offices within the production chain".

So, stressed that "we have all the necessary ingredients for the brand 'Footwear Caravaca' is one of the greatest exponents of our industrial activity", especially for the work done in recent years by "an entrepreneur entrepreneurship and risk, and has managed to combine perfectly the best tradition to R + D + i ".

In this regard, he stressed that for caravaqueñas companies are sufficiently competitive and seize the opportunities offered today international markets, "must also have sufficient incentives".

To do this, he explained, "from the Institute of Development of the Region of Murcia and the Institute of Foreign Trade is offering them all the support through various marketing programs and training".

Specifically, José Francisco highlighted the actions carried out jointly with the City of Caravaca with students who have done internships in companies, as well as studies on new markets, because "a purely export industry as the shoe substantially depends on the evolution of markets and now, more than ever, the caravaqueño shoes should be there. "

In Caravaca de la Cruz companies in the footwear sector billed nearly 40 million euros in 2013. The Region of Murcia has 41 footwear companies, most established in Caravaca and its region.

In addition, Murcia was billed as a whole footwear worth more than 170 million euros.

Also, another important topics addressed at the meeting yesterday was the formation of workers.

In this regard, José Francisco Garcia recalled that the City Council will present a project financed with European funds for the improvement of certain professional categories funds, and has asked the Ministry of Education module dual vocational training specific to this occupational field to Caravaca.

Finally, as for the promotion of footwear Caravaca, José Francisco announced that it will propose to INFO creating a series of specific brands, for 'designations of origin' for products such as the footwear jute Caravaca or Yecla furniture.

"It's a proposal that we have to work and we're going to raise it to European organizations," he said

Source: PP Caravaca de la Cruz

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