Portal de Caravaca de la Cruz
www.portaldecaravaca.com
This year has renewed the image on social networks and web design by studying Lavacca.
Study Lavacca is also a local company that was founded in the summer of 2014 with the purpose of turning any idea into reality, using all the tools that the design world offers.
It has its own brand under which draws a line of merchandising products with own and recognizable style related to Caravaca de la Cruz and holidays.
These products are marketed not only for the visitor or tourist who comes to our city, but there are also designs and products created for caravaqueño, lover of his people and their parties.
And they are made seeking the highest quality materials and production process, so that not only present a distinctive and attractive design, but can be used daily without being a simple "memory books".
They can be purchased in stores of the Museum of the Wine Horses and the Castle of Caravaca.
Soon, they may also be purchased at the online store caravacaenfiestas.com .
On the other hand, from Bitaclick we continue to manage both web caravacaenfiestas.com, such as social profiles with the help of the City Department of Communication and mobile application for our beloved parties reach all corners of the world.
This year the Department of Celebration has prompted a change in the mobile application developed by Bitaclick to restructure the content so that it is more useful to visitors and can perfectly all acts performed every day in May.
It has also included a number of proposed safety tips from the Department of Public Safety in collaboration with Civil Protection Caravaca.
The official party application is now available on App Store for iOS (Apple) devices and Play Store for Android devices.
One of the most valuable utility of this application is sending real-time notification of the various acts of the parties and the results of the Horses of Wine in its forms "bareback" and harnessing career.
Another activity promoted by the Department of Celebration and, in this case sponsored by Aqualia, has been the fourth edition of the contest Instagram.
In the three previous editions on this network over 3,000 photographs with the label #FiestasdeCaravaca shared, creating a photo gallery of our parties who consult daily users all over the planet.
And thanks to the collaboration of the Institute of Tourism of Murcia and the City of Caravaca, an activity was organized during the last day Handkerchief the Glorieta de Caravaca called "Bracelets x Tuits" where a bracelet Parties Caravaca gave everyone who sent a message of support in social both parties as to the candidacy of the horses came to intangible cultural heritage networks.
With this action 611 messages were sent in the social network Twitter with tags #FiestasDeCaravaca #CaballosDelVinoUnesco and support.
The #CaballosDelVinoUnesco label was one of the most discussed topics of the day on Twitter (trending topic) for two and a half hours, from 12:00 until 14:30, which meant that those messages were viewed 1,074,827 times and with a reach of 302,071 unique users viewing these messages.
The label was visualized #FiestasDeCaravaca 645,625 times on Twitter during the day and reached a total of 270,343 people.
This is an example of how social networks, mobile applications and websites help us to spread our festivals of international tourist interest and reach hundreds of thousands of users anywhere in the world with one click.
In Bitaclick we believe it is worth to continue betting on this type of communication and encourage all those involved in the party to continue to support these initiatives to enable reach many more corners.
Source: Agencias
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