Portal de Caravaca de la Cruz
www.portaldecaravaca.com
The Polish market nearly doubled in 2015 the number of travelers who stayed in hotels in the region and their overnight stays increased by 41.4 percent over the previous year
The Ministry of Economic Development, Tourism Employment reinforces the international promotion of Caravaca Jubilee Year of 2017 through a new press trip intended this time to Polish journalists specialized in religious tourism.
In the four means of communication performance of Poland participate: Radio Plus Krakow, Malopolska daily, VIP and PrzyjacióĊka, plus a representative of the Spanish Tourist Office in Warsaw.
The initiative, which began yesterday and will end on Saturday, "will serve to bring the tourist attractions of the region to 695,000 potential readers and listeners from all over Poland," said the general director of the Institute of Tourism, Manuel Fernández-Delgado, who recalled that the goal "of this line of action is to encourage pilgrimage trips to the region focusing on the great interest of this market consumption motivated by faith journeys."
It is the fifth familiarization tour of religious tourism that the Ministry organizes since late November (the second intended for the Polish market), and adds to the actions included in the plan promotion 'Jubilee Year Caravaca 2017', which aims to position the region as a religious destination in Europe, increasing the flow of pilgrims and their average stay, favor the rupture of seasonality and encourage job creation.
It also said the CEO, "this is an action that adds more to organized to open the Polish market and make new focus issuer of tourists to the region."
In 2015, the Polish market almost doubled the number of travelers who stayed at regional hotel establishments, from 1,933 to 3,826, which generated 8,257 overnight stays, 41.4 percent more than the previous year.
In addition, during 2015 the largest share of this market traveled to motivated by domestic tourism (40 percent), cultural and city (39 percent) and sun and beach (21 percent) Region in coastal areas .
religious itinerary
The Polish group will stay all week in Caravaca de la Cruz and will have the opportunity to visit the six regional most representative municipalities of religious tourism and jewels of faith: the Sanctuary of Vera Cruz, the 'Lignum Crucis', the relic blood of Pope John Paul II and the convent of Santa Teresa de Jesus in Caravaca de la Cruz;
the Cathedral and the Episcopal Palace in Murcia, Totana Holy in the Sanctuary of Our Lady of Hope in Calasparra, embroidery museum, the Fortress of the Sun and the Jewish synagogue in Lorca and the relic of the Holy Thorn in Mula.
Regarding the religious tourist profile, their average stay is usually three days, but can be extended up to one week, your average cost is 50 euros a day and has a degree of loyalty to the destination of 80 percent.
In addition, this type of tourism encourages synergies with other products such as culture or the interior.
The main attractions that justify the visit are the good weather, nature, leisure, culture and gastronomy
As for accommodation, the religious tourist chooses hotels and lodges, and those who opt for ecotourism or tourism indoor and made to turn any trip or a visit to religious sites usually stay in cottages, campsites and homes of relatives and friends .
Source: PP Caravaca de la Cruz
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