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The training courses for adaptation to digitalization continue in Caravaca, within the Retail Business Support Plan (05/11/2020)

The courses are taught by professionals from the Murcia Chamber of Commerce, with the collaboration of the Department of Commerce and Hospitality, and the objective is to promote marketing and digital tools, even more necessary in the COVID-19 scenarioThe second course focused on the correct use of Facebook, Instagram and WhatsApp, to reach the target audience with personalized messages for each product or service.The councilor responsible for the area recalled that the deadline to request the aid of the Caravaca City Council to collaborate with the expenses of the acquisition of security materials derived from the pandemic and encourage local consumptionWithin the framework of the Retail Business Support Plan, a new training action has been given in digital marketing, within the collaboration established between the City Council of Caravaca de la Cruz and the Chamber of Commerce of the Region of Murcia."This second course, which we celebrate thanks to the Chamber of Commerce, has been aimed at providing tools to correctly use the social networks of Facebook, Instagram and WhatsApp, creating audiences and personalized messages for each product or service, since there had never been channels before communication channels so powerful that, with a minimal economic investment, they allow the creation of an advertising campaign that is directly aimed at the target audience ", as reported by the Councilor for Commerce and Hospitality, Ana Belén Martínez, during the opening of the course developed under capacity limitation and COVID-19 prevention measures.

Participants were also welcomed by the Chamber's Head of Internal Trade and Business Creation, Javier Tortosa.This training plan, financed through the European Regional Development Fund, has among its objectives the adaptation to the digitization of establishments, something even more necessary after the strong incidence of the pandemic in the sector.

"Training is important, but from the City Council we have created and we are going to make available a complete and modern digital platform or web portal, which will facilitate the visibility of the commercial and hospitality businesses of Caravaca de la Cruz", declared the mayor Ana Belén Martínez, advancing that "it is a central action that includes the municipal campaign to support local consumption and promote the local economy, which will be launched next week."Other lines of support for the commercial, hospitality and business sectorsOn the other hand, the Councilor for Commerce and Hospitality has recalled that the application period for subsidies allocated by the Caravaca de la Cruz City Council to commerce and hospitality remains open to collaborate with the expenses derived from the pandemic and to encourage purchases.

Two differentiated help lines have been launched with 50,000 euros of municipal budget; one to finance part of the adaptation of the premises to the security measures or materials and the other, with direct discounts to the customers of the commercial premises.After the established days of publication in the Official Gazette of the Region of Murcia (BORM), the deadline for requesting direct discount vouchers on 'Bonolatidos' purchases ends today, November 5, at 2:00 p.m., if it is done in a face-to-face at the General Registry, and at 11:59 p.m.

through the electronic office.Municipal subsidies for the commercial and hospitality sector to collaborate to face the expenses caused by COVID-19 (materials used for the protection of health required by the regulations, such as screens, personal protective equipment (PPE), beacons , posters, signage, disinfection products or bins with lid and pedal) ends on November 10.Councilor Ana Belén transferred the active aid from the Regional Government available to the tourism and hospitality sector for a value of about 23 million euros, to which a new line has been added this week aimed at entrepreneurs in the sector (agencies of trips, active tourism companies, organization of congresses and tourist guides), which need to request a bank moratorium.

This last line of aid, launched by the Ministry of Tourism, Youth and Sports, together with the Institute of Credit and Finance, is endowed with two million euros extendable to four and will allow to refinance the loans requested from entrepreneurs and, in addition, be exempt from paying the interest generated throughout the deferral.A total of 3,790 companies in the tourism and hospitality sector have requested aid from the Reactiva Plan worth 5,350,000 euros, which provides from 750 euros to 4,000 euros per establishment."The commercial and hospitality sector is going through a critical moment and is making a great effort to survive, so we hope that regional, national and European aid, which are the competent bodies, will be urgently increased, although the City Council will continue to allocate resources and budget to collaborate in everything to the best of our ability, since the economy of many families and the daily life of our municipality also depend on it to a great extent ".

Source: Ayuntamiento de Caravaca de la Cruz

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