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| The first has been held, under COVID-19 prevention measures and with the support of the association 'Commerce of Caravaca' , and has aimed to improve digital presence and visibility | Within this plan, more titles aimed at competitive improvement will be offered progressively, addressing some of the challenges and changes that currently affect the sector The Caravaca de la Cruz City Council and the Chamber of Commerce strengthen ties to develop training actions in the municipality within the Retail Trade Support Plan, which is financed by the European Regional Development Fund. The first of the initiatives has materialized with the course 'Forget improvisation.

Design an online Marketing Plan for your business', which has had the support of the Association 'Comercio de Caravaca' and has been held at the Municipal Center for Employment, Training and Equality, under the preventive measures of COVID-19 marked by the health authorities, with capacity adapted to the room and use of a mask during the teaching. "We want to continue with other titles within this training plan, to which we have joined 25 Murcian municipalities, because it is one of the fundamental lines of support for a sector that is going through a very complex moment triggered by the coronavirus health crisis.

One of the objectives the City Council is working on the adaptation to digitization with different projects ", said the councilor for the areas of Employment, Commerce and Hospitality, Ana Belén Martínez, accompanied by the head of internal commerce of the Chamber of Commerce, Javier Tortosa, and the president of the associated merchants, Cynthia Pedraza. The representative of the Chamber of Commerce has reported that through these workshops it is intended to improve the training of entrepreneurs and employees in business management, with a clear orientation towards competitive improvement and adaptation to the challenges and changes that currently affect the sector, such as economic crisis, new habits and consumer profiles, electronic commerce, and so on. The promotion of the business in the digital channel is increasingly important.

Most people use their smartphone every day to receive emails, connect to social networks, link to an APP or search on Google.

Deciding how and where to have a digital presence and what to do to achieve it have been the themes that have marked this first workshop, given by the Communication graduate Mar Rodríguez. The workshops are held at the time that, by experience, is most accessible for traders, from 13:30 to 17:00.

Upon arrival, a cold lunch is served.

Source: Ayuntamiento de Caravaca de la Cruz