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Caravaca de la Cruz will be ´Brand Spain´ and one of the tourism standards of the Region of Murcia in FITUR 2020 (20/01/2020)

The International Tourism Fair will be the start of the campaign to support the 2020 Candidacy of the Wine Horses for Intangible Cultural Heritage of Humanity

The City Council of Caravaca has designed tour packages, which will present about thirty tour operators, travel agencies and professionals from the sector with whom work meetings have been arranged

For the first time, a dossier aimed at investors has been made to take advantage of all the opportunities of this leading fair and attract projects that are committed to the recovery of heritage and revitalization of the historic center

Caravaca de la Cruz deploys its full potential as an indoor tourist destination at the International Tourism Fair (FITUR 2020), through four thematic presentations and more than thirty meetings with tour operators, travel agencies, industry professionals, investors and media Communication.

The Councilor for Tourism, José Carlos Gómez, and the Councilor for 'Strategic Projects.

Caravaca 2024 'and spokesman of the Government team, José Santiago Villa, have reported the outstanding presence that, through public events, promotional actions and work meetings, is expected to be reached at FITUR 2020, "thanks to the joint work of the administrations and full support of the Region of Murcia and Turespaña ".

FITUR - the main world event for the tourism sector - is the scenario chosen by the Caravaca de la Cruz City Council to start the campaign to support the 2020 Candidacy of the Wine Horses for Intangible Cultural Heritage of Humanity.

A campaign that opens its image with a double presence in the spaces of the Region of Murcia and 'Turespaña' and that will continue over the next few months, with communicative, tourist, sports, cultural and institutional actions, so that the Region of Murcia and Spain overturn with the only national candidacy for this year.

With the motto 'The heritage party of all', Caravaca faces the final stretch of a race started a decade ago, whose goal will be in November this year, when the 193 member states of UNESCO decide at their summit if the celebration passes to be part of the Representative List of the Intangible Cultural Heritage of Humanity.

In this edition of FITUR Caravaca de la Cruz is consolidated as one of the standards of the tourist offer of the Region of Murcia, occupying a leading place, next to 'Murcia Gastronomic capital' and the heritage of the city of Cartagena.

The Fiestas de la Cruz, with the UNESCO 2020 candidacy of the Wine Horses and the Moors and Christians parades, and 'The Way of the Cross' are the resources that will focus the presentations at the leading fair and first annual appointment of professionals of tourism.

For the first time in the history of FITUR, Caravaca manages to be integrated into the 2020 offer of the 'Spain Brand', with the realization of two own presentations at the Turespaña stand.

One of them will focus on the 2020 Candidacy of the Wine Horses to Intangible Cultural Heritage of Humanity by UNESCO, at the request of the City Council of Caravaca de la Cruz, and the second will be 'The Way of the Cross', a project promoted by the Government of the Region of Murcia with Caravaca as a banner of religious and pilgrimage tourism.

The Autonomous Community has made a firm commitment to FITUR 2020 for the relaunch of 'The Way of the Cross' and for continuing to position Caravaca as a permanent pilgrimage destination, the flag of religious tourism in the Region of Murcia.

It will be the president of the regional Executive, Fernando López Miras, who announces the new actions with the city of the Cross as the epicenter of all of them, and will do so in 'Turespaña', with the collaboration of the Secretariat of State for Tourism to the project .

The Camino de la Cruz de Caravaca is a strategic project that seeks to promote the pilgrimage on foot or by bicycle to the jubilee city, taking as a reference the roads designed in previous jubilee years from different points of the regional and national geography.

At FITUR, special emphasis will be placed on the road to the North of Vera Cruz, the medieval pilgrimage route, documented since the 13th century.

It crosses 90 municipalities and five autonomous communities, from North to South of Spain.

It was signaled and put into value in the Jubilee Year 2010 and now the Autonomous Community is going to boost it, with the improvement and renewal of the signaling of its 900 kilometers.

The last impact of Caravaca de la Cruz in the form of a presentation will be with the most massive act in terms of the number of participants who will be responsible for its staging.

The City Council of Caravaca has worked hand in hand with the Commission of Celebrations of the Brotherhood of Vera Cruz, with the direct involvement of the Moro, Christian and Wine Horses, which will displace about a hundred festeros dressed in the Traditional clothes of parades.

The presentation is entitled 'Medieval Caravaca, courage and faith in border times' and will focus on the parades of the Fiestas in honor of the Blessed Sacrament and Vera Cruz, of International Tourist Interest.

Meetings with professionals of the sector and meetings with investors to revitalize the historical

The City Council of Caravaca, through its Department of Tourism, will present in closed work meetings throughout the fair closed, general and thematic tourist packages.

The municipality goes to FITUR with an intense work agenda to reach potential audiences.

Specifically, it will offer three general routes of one, two and three days, which show the resources of natural, historical and cultural heritage not only of the municipality, but of the neighboring places of the Northwest Region.

The network of museums, accommodation and hospitality are integrated to seek the greatest impact on the local economy.

In the package of resources and visits to Caravaca that premieres at FITUR, in addition to those of a general nature, 'Theatrical Visits' programs, the activity 'How a Wine Horse is dressed' and the agenda of the main events have been included of the year.

An outstanding and novel aspect is that the Municipal Planning and Heritage areas have also been integrated in the preparation of the FITUR 2020 work meetings to focus on the revitalization of the old town.

In the last weeks a specific dossier has been prepared, with projects and real estate that will be presented to companies and investors who attend this world tourism event.

A model of professional meetings that is promoted for the first time from the Consistory caravaqueño so that the presence in fairs of this level also supposes an opportunity to attract investments to the municipality, that generate employment and development.

PUBLIC DEACTOS AGENDA INTERNATIONAL TOURISM FAIR2020 (IFEMA Feria de Madrid)

'The heritage party of all'.

Presentation of the 2020 Candidacy of the Wine Horses to Intangible Cultural Heritage of Humanity by UNESCO).

Wednesday, January 22, 1:00 p.m., stand of the Region of Murcia (Hall 7, 7B11) and at 2:15 p.m., in'Turespaña '(Hall 9, stand 9C)

'The Way of the Cross'.

Presentation of the religious product offer of the Region of Murcia, headed by Caravaca de la Cruz as a permanent pilgrimage destination.

Thursday, January 23, 5:00 p.m., Turespaña stand

'Medieval caravaca courage and faith in border times.

Presentation of the Moors and Christians of the Festivities in honor of the Blessed and Vera Cruz, of International Tourist Interest.

Saturday, January 25, at 1:30 p.m., stand of the Region of Murcia (Hall 7, 7B11).

'Teresian Cities.

'50 years of Teresa de Jesus as first doctor of the Church '.

Thursday, January 23, from 10:00 a.m. to 11:00 a.m., stand of Castilla León

Source: Ayuntamiento de Caravaca de la Cruz

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