Portal de Caravaca de la Cruz

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Caravaca de la Cruz will show their tourism at the Fair of the Americas in Rio de Janeiro (15/10/2008)

The Councillor for Tourism and Celebrations, Gonzalo López-Auguy has reviewed today at a press conference the main actions of the promotional campaign of Caravaca de la Cruz for the last three months.

Among the planned actions is the presence in national and international advertising media, cinema screenings, the installation of billboards and advertising in roads monopoles as well as various trade missions with businessmen and representatives of the tourism sector.

For the final year Caravaca de la Cruz will show their tourism at World Travel Market Exhibition in London, which involved Murcia Turística a desk from 10 to 13 November, and the International Tourism Fair of Interior (Intur ) of Valladolid, where a stand of 140 square meters with the main attractions of the region.

But the most immediate appointment will be next week at the Fair of the Americas (ABAV), which will host the fifth consecutive year the city of Rio de Janeiro.

López-Auguy has highlighted the impact for the municipality is taking part in major tourism fair in Latin America, and religious tourism is the flagship of the Brazilian public.

In collaboration with Tourism Murcia are to carry out direct marketing activities in various locations to entrepreneurs and representatives of the tourism sector.

One of these developments took place last September with 166 travel agencies in the province of Almeria.

The upcoming trade missions will be held in Ireland and Germany.

Moreover, the councilman of Tourism has made reference to the promotion in the coming months will be the Holy Year 2010 in different media and in 110 cinemas in Madrid, Alicante and Murcia.

The promo spot will air in October, November and December in the Murcia regional news Antena 3 (as the rest of the Champions League) and TVE disconnections for Murcia, Valencia and Castilla La Mancha.

"We have also begun distributing the next edition of the Festival of the crews Barranda with mentions in the spaces of Carlos Herrera, Julia Otero, I give you my word and People Traveling Wave Zero" added Lopez-Auguy.

A media promotions, we must add the 40,000 inserts in the newspaper "Information" of Alicante and 4,000 in "The Truth" Albacete.

Finally, note that in the promotional campaign has hired several fences and monopoles located on the A-3 Madrid exit towards Murcia, in the A-7 direction to Almeria / Granada, in the A-30 to Cartagena and the A-7 towards Alicante.

Source: Ayuntamiento de Caravaca de la Cruz

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