Portal de Caravaca de la Cruz
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The companies will participate in the different cultural and leisure events to be celebrated on the occasion of the Jubilee Year 2017
Caravaca Jubilar 2017 is already a reality and the regional government continues to take the necessary steps to ensure that next year the Region is the destination of thousands of tourists who will participate in the activities that are being planned for this great religious event.
The current objective is to position Caravaca de la Cruz as a religious tourism destination and, to this end, the Minister of Economic Development, Tourism and Employment, Juan Hernández, presented today a new member of the Board of Trustees of the Camino de la Cruz Foundation in Caravaca , CaixaBank.
The entity is added to the companies that are already patrons of the Jubilee Year: Desserts and Sweets Reina, Limcamar, Pharmaceutical Hermandad del Mediterráneo, Grupo Corporativo Fuertes, Continental Products (Cafés Salzillo), Fundación Universitaria San Antonio (UCAM) and Estrella de Levante Which, together with the Institute of Tourism and the Royal and Illustrious Brotherhood of the Santísima and Vera Cruz de Caravaca, are part of the Foundation.
Hernández, who visited this morning the Sanctuary of the Blessed and Vera Cruz accompanied by the territorial director in Murcia and Eastern Andalusia of CaixaBank, Juan Ignacio Zafra, and the director general of the Institute of Tourism, Manuel Fernández-Delgado, thanked the entity Incorporation to this project, which "will mark a before and after in the Region of Murcia."
He also highlighted the support and support received by the City Council of Caravaca de la Cruz, as well as the collaboration of companies such as Iberdrola and the Cajamurcia Foundation, who "are participating in the drafting of the content of the Jubilee Year."
The counselor recalled that currently "there are already six million euros guaranteed by the employers, who will invest in advertising for such promotion, which means that one million euros will go directly to the Foundation Camino de la Cruz, intended for the different actions that Are developed in the Content Plan during the Jubilee Year. "
The regional government has already announced that the companies that are part of the Foundation will obtain tax benefits for contributing to the diffusion and positioning of the Jubilee Year 2017. "The program of tax exemptions, aimed at promoting public-private partnership, is a mechanism Which is a benefit for both the Region and Caravaca de la Cruz, as well as for those companies that want investments aimed at promoting and disseminating the 2017 Jubilee Year, "added the minister, who emphasized the invitation to" all those companies that wish to be part of Of this event so important for the Region. "
Juan Hernández said that "we are dealing with more than just a religious tourism initiative. It is a project of economic, tourism and social transformation for the region, which will attract two million tourists" and stressed that private collaboration is added to the work Of the Ministry of Economic Development, Tourism and Employment, through the Institute of Tourism, which has already invested one million euros in different actions, such as the adaptation of roads and signage, among others, as well as the work carried out with several international operations To make known Caravaca de la Cruz.
After the presentation of the new patron, the counselor Juan Hernández visited the facilities of Desserts and Dulces Reina, located in Caravaca de la Cruz, where he was received by its president, Alfonso José López Rueda.
Social Commitment
In addition, CaixaBank joins the Board of Trustees of Camino de la Cruz Foundation in Caravaca and will participate in all actions aimed at conforming the Region of Murcia as a reference in Spain and in the world.
CaixaBank will also play a very active role in the organization of the various activities and cultural and leisure events taking place on the occasion of the 2017 Jubilee Year.
Source: CARM
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